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Unlock the full playbook and learn how top-performing pricing leaders shift the power dynamic in every deal

Whats inside?

Most teams spend more time justifying price than demonstrating value. It's time to stop playing defense. This will help you:

• Reframe pricing conversations around business impact.

• Speak directly to what decision-makers care about.

• Use offense or defense pricing strategies—intentionally.

What You’ll Learn

• How to identify and influence the Economic Buyer vs. Procurement

• Tailor messaging to fiscal urgency, transformation goals, and board-level visibility

• When to push pricing power—or when to protect it strategically

• Value-led language that earns confidence, not discounts

• A tactical checklist to pressure-test every proposal

Who It’s For

Whether you’re in B2B services, SaaS, consulting, or enterprise sales, if your clients ask, “Why does it cost this much?”, this playbook is for you.