In business, especially in B2B services, it's easy to fall into the comfort zone of benchmarking against competitors.

The U.S. government has raised tariffs on a wide range of imported goods, disrupting global supply chains and squeezing already-tight margins.

When people talk about growth, revenue often takes center stage. But revenue alone doesn’t fund sustainable growth—margin dollars do.

I'm pleased to share my first case study highlighting a successful strategic pricing transformation at a professional services firm. This example illustrates how thoughtful pricing strategy can drive both organizational change and client value simultaneously.

Ever feel like you're trapped in a race to the bottom on pricing? Is every new client interaction just another desperate dance around "budget constraints" and competitor benchmarks? You're not alone.